Speaking of luxury watches, many people probably think of Vacheron Constantin, Chopin, Rolex and other luxury watch brands. Among them, Rolex, which is called a classic luxury watch, has long been praised by domestic and foreign fashion people for its unique style and fine workmanship. Why is Rolex so enduring?
First of all, in terms of quality, Rolex has excellent quality, exquisite workmanship, and has both dignity and elegance. In addition, Rolex watches include automatic, single calendar, double calendar, waterproof, dustproof, etc., especially the carved crown is its high-quality mark. At the same time, as the core watch parts, almost all Rolex watches’ movements are self-produced. For watch lovers who attach great importance to the movement, this has great appeal.
Secondly, from the analysis of Rolex’s design style. Rolex watches generally do not change much in appearance, and their public prices will not change significantly. Therefore, after a new watch is released, the old model will be ‘outdated’. At the same time, Rolex luxury watches in various series, prices ranging from low to high, can provide consumers with a variety of choices. Therefore, Rolex watches can reach a wide audience.
Because of the above two points, Rolex luxury watches have a unique investment value. Especially the classic Rolex, which is more chronological and well-maintained, is even more valuable than when it was first bought. Today, Rolex is also particularly hot in the domestic second watch market. An antique Rolex luxury watch often attracts numerous customers.