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    Tag Heuer Joins Hands With Brand Ambassadors Li Yifeng, Deng Ziqi And Lin Shuhao To Launch Online Charity Auctions And Supports The ‘one Fund · One Paradise’ Charity Plan

    TAG Heuer, a Swiss pioneering watchmaking brand, joins hands with brand ambassadors Li Yifeng, Deng Ziqi and Lin Shuhao to launch an online charity event held at TAG Heuer’s flagship store in Jingdong. Unique private collection, and donate the proceeds to the ‘One Fund · One Paradise’ charity plan. From the in-depth cooperation of Swiss watchmaking pioneering craftsmanship to competitive sports, from the diversified cross-border of fashion style and trendy arts, to today’s strong support for social welfare, TAG Heuer adheres to its own path, forges forward, and never shrinks. The brand spirit of # DontCrackUnderPressure # (Don’t be afraid of challenges, achieve self) is filled with positive energy.
     The “One Foundation · One Paradise” charity program is affiliated with the one fund charity organization established by the famous Chinese movie star Mr. Li Lianjie. This program provides children in rural schools with games, music and sports facilities to improve teaching methods and enrich their music and physical education. , In the happiness to obtain the full potential of development, the opportunity to achieve fair development. At the same time, the public welfare plan also pays attention to the need for children to obtain the necessary social and psychological support during the post-disaster transition resettlement period. It supports professional non-profit organizations to establish child service stations to provide professional companionship and services for children after the disaster.
     This charity event will be carried out in Jingdong Mall from December 18th to December 20th, 2015. Adhering to the spirit of care and sharing, TAG Heuer will continue to be committed to social welfare and demonstrate its social responsibility. Pioneer style, hand in hand with the brand ambassador to deliver a continuous stream of positive energy.
    Charity auction site: http://dwz.cn/tagheuerauction
    Fearless challenge, Li Yifeng turned into a pioneer idol

     Li Yifeng is a singer, an actor, a darling of the fashion industry, and a young example of the spirit of TAG Heuer TAG Heuer # DontCrackUnderPressure #. As the brand ambassador of TAG Heuer, he accepted the speed challenge on this year’s Formula E global electric championship and became the first Chinese to drive the Formula E. It is a pioneer idol. In this charity auction, Li Yifeng will present the commemorative “battle” TAG Heuer’s custom racing suit, which he wore when challenging the electric formula, and signed his autograph intimately. Tim Yong’s motivation to move forward.
    Moving forward, Deng Ziqi interprets the charm of pioneers

     With a penetrating voice and a highly sought after fashion appearance, Deng Ziqi, only 24 years old, has become a successful model for young people in the new era. After serving as TAG Heuer’s global brand ambassador, Deng Ziqi bravely accepted the brand’s invitation to challenge her. The magnetic and domineering song bloomed on the top of the Alps, showing its pioneering charm. She once initiated the # 童年 的 心情 # charity event on a personal social platform, responded to the ‘One Fund, One Paradise’ charity call, and donated money to children in poor mountainous areas in China. The G.E.M. exclusive Formula One steel ladies ceramic watch with diamonds on the outer ring was donated by TAG Heuer and Deng Ziqi together. Only two pieces in the world have been donated. One has been given to Deng Ziqi. She, after the glorious song on the stage, is also a proud charity role model of TAG Heuer!
    Basketball dream, Jeremy Lin interprets pioneering spirit

     One of TAG Heuer’s brand ambassadors, the court warrior Jeremy Lin, has extraordinary basketball talents and has become a star player in the NBA field with his outstanding performance. In the pursuit of basketball dreams, he has experienced setbacks and challenges, but always adhered to his original intention. He firmly believes that only by going all out to be impeccable can he achieve the success of the arena and life, which perfectly fits the pioneering spirit of TAG Heuer # DontCrackUnderPressure #. In this charity auction, Jeremy Lin will donate his precious training basketball clothes that accompany him to sweat on the court, and carefully attach his personal signature. With his magnificent basketball dream, light up the love dreams of more people.

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    Graceful And Elegant

    Down-to-earth, inheriting the classic elements of the brand design has always been a distinctive mark of the Parmigiani Tonda series. Although every time the watch design has a slight innovation, the new watch always gives people a completely different look. At the 2016 SIHH watch exhibition, when everyone focused on the Parmigiani Tonda chronograph or Bugatti watch, an elegant and elegant Parmigiani watch became an object of appreciation. , Graceful and elegant, it can be called the ‘Lady’ model in Parmigiani Tonda women’s watches. This watch is also a classic ladies timepiece introduced to you by the editor of the watch house today. (Watch model: PFC283-0003300-XC2421)

    Mysterious charm moon phase function

    Moon phase display at 12 o’clock

       Two bronze engraved moons appear in the clouds, and they look the same as other moon phase models, but if you look closely, you will find rich and delicate details on the moon phase display window. In fact, the auburn and golden moon will only show such a halo on a special night, this time makes the watch more vivid and realistic. There is also a crater named ‘Moon Sea’, which is successively layered and painted, which contains the brand’s complicated manual skills. Parmigiani not only simply puts the moon phase function on the watch, but also gives the watch a more realistic image of the moon, which is really amazing.

    Watch case display

       Stainless steel case with a diameter of 33.2 mm and a thickness of 9.6 mm. After the polishing process, the texture is soft, and the clear and transparent light unique to stainless steel is very beautiful.
    Elaborate masterpiece of lotus decoration

    Watch dial display

       On the white mother-of-pearl dial, rose gold-plated appliqued hour-markers, snail-shaped chronograph dials, mother-of-pearl lace centres, and triangular hands with luminous coating show the graceful elegance of the watch. It is worth mentioning the lotus carved decoration in the center of the watch. The lotus design has two layers of mother-of-pearl lace, which is only 0.2 mm wide, and uses polishing and satin processing. The moon phase setting button is located at 9 o’clock, and the moon phases can be adjusted individually to match the corresponding geographical location. The calibration function has a protection system design to prevent the gear from rolling accidentally. When the night comes, the moon on the dial rises, and the lotus flowers will bloom, giving people an unforgettable feast.

    Watch crown display
       The polished stainless steel crown has a soft texture. It uses a non-slip texture to prevent accidents during the operation of the watch, which increases the accuracy of commissioning. The top of the crown is adorned with the Parmigiani logo pattern to show the brand unique charm.

    Watch lug display

       The ‘water drop’ lugs have always been a characteristic feature of Parmigiani. The polished stainless steel lugs have a soft texture, which perfectly connects the strap and the case, adding to the watch’s overall appeal.
    Brand independent research and development movement

    Watch movement display
       The watch is designed with transparent technology. You can see the movement of the movement through sapphire crystal glass. Wearing the PF318 self-winding movement independently developed by Parmigiani, it has two barrels connected in series, and is decorated with ‘Geneva ripple’ and chamfered bridge. The bottom of the case is individually engraved with about 50 hours power Save.

    Watch strap display

    Watch buckle display

       The pearl white calfskin strap adds elegance to the watch’s elegance. It is soft and comfortable to wear. It is connected with a stainless steel pin buckle, which secures the watch’s wrist safety. The buckle also has Parmigiani’s. The logo echoes the crown, showing the overall style of the Parmigiani watch.

    Watch overall display

    Summary: Although it may not make you fall in love at first sight, when you taste this watch carefully, you will be deeply attracted by its elegant method and outstanding connotation. The lifelike moon phase function demonstrates the unique design aesthetics of the watch. The classic lotus pattern adds a beautiful view to the watch dial. With its beauty and connotation, it must be the perfect choice for women who are looking for elegance and beauty. Watch price: RMB 105,200

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    Happy New Year Congratulations: Bvlgari Presents Serpenti Tubogas Watch 2015 New Year Limited Edition

    To celebrate the Lunar New Year, Bvlgari has specially launched the 2015 New Year Limited Edition of the Serpenti Tubogas Watch exclusively for Greater China. It is limited to 30 pieces worldwide and is only available in China, Taiwan, Hong Kong and Macau. For sale.
       Combining the classic symbols of the brand in one, the two classics of Bulgari’s creation: Serpentine and Tubogas’ Serpenti Tubogas series watches, which are both jewel-like gorgeous gestures and watch functions. One of the most popular styles in the Rebecca watch series, especially with the rose gold-shaped curved straps with a moist color, the unparalleled distinguished texture is most loved by snake fans. In order to express blessings and celebrations to the Chinese New Year, Bvlgari has specially created a new and unique Serpenti Tubogas 2015 New Year Limited Edition. This watch is made of rose gold and the crown is set with an egg face. The cut pink tourmaline, the most chic and prominent design, is the elegant white lacquered dial decorated with rose gold totems like serpentine scales, and the rose gold curved strap twined by two circles, which complement each other, showing a magnificent momentum. , Making this unique limited edition watch with bold, charming and elegant and diverse looks at the same time.
       The Serpenti Tubogas watch is based on the classic Serpenti design and is the most enduring symbol of Bulgari’s creative world. ‘Snake’ is the source of inspiration for all civilized worlds, especially China. In Chinese culture, this creature not only symbolizes life, but also represents wisdom and eternity. It transcends the boundaries of time and displays its immortal charm.
    About Serpenti Tubogas
       In the 1960s, Bulgari reintroduced Tubogas, an ancient 19th-century goldsmith craftsmanship that has been lost since the 1940s. The name was inspired by old airways. As an Italian jewellery brand, Bvlgari uses this technology to create many unique watches, necklaces, rings and bracelets. Today, Bvlgari has become the leading jewellery brand. This process has also become the registration mark of the Serpenti series. This series is inseparable. Behind this rigorous goldsmith’s craftsmanship lies two top-grade gold or stainless steel strip designs. The shape is a sharply cut circular contour. The length of up to five meters can be wrapped elegantly around the wrist. After a long preparation process, these metal satin ribbons are shaped and covered with copper or wooden spools, and the edgings can perfectly blend with each other to form a continuous metal refining belt without welding. After careful completion of this procedure, the spool can be removed or dissolved in an acidic liquid. The extremely soft Tubogas fits perfectly to the curvature of the wrist and presents stunning visual effects.

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    Chopard’s Chopard Launches The Golden Monkey New Year’s Limited Watch

    This year, Chopard launched the new L.U.C XP limited-edition watch with the theme of the Chinese zodiac. China will enter the year of the golden monkey on February 8, 2016. Chopard will launch a dill watch with the theme of golden monkey picking peaches. The dial is hand-made in limited edition by Japanese lacquer masters, and the golden monkey picks peaches, implying the new year’s wisdom and good luck.

    The rich meaning of the Seiko dial
    For more than a thousand years, the Chinese zodiac monkey has always held a positive symbolic meaning. Those born in the Year of the Monkey are intelligent, curious and curious. They are knowledgeable, creative and innovative. The monkey, the five elements are territories, and the wise and wise. Monkeys are persistent, yet charming. They love to express themselves and are self-confident. Golden monkey picking peach is the theme of traditional Chinese New Year pictures, and ‘eight’ peaches symbolize harvest and good luck. In fact, peach means health, and the number eight means luck.

    Under the careful interpretation of Chopard Chopard, a golden monkey perched on a fruit-bearing branch, picking peaches, and the setting sun glowed a golden sky. The golden valley in the background presents a warm scene, its hue perfectly matches the soft rose gold case.

    The L.U.C XP Golden Monkey Peach and Dill Painted Watch comes with a black alligator leather strap and a special case carefully decorated with the Dill Painted Craftsmanship. The outside of the watch box is black, and the inside is painted with gold. Its octagonal design has a pleasant meaning in Eastern culture.
    Extraordinary technique
    Raw lacquer raw material is extracted from resin of lacquer tree. The resin of the lacquer tree must be carefully collected, aged and processed before it can be made into lacquer. It needs to be painted layer by layer, and each layer is extremely thin. The master of lacquer painting uses lacquer painting technology to outline the pattern highlighted by gold powder on the lacquer surface, which requires extremely strict and meticulous techniques. However, Fang Jing, a veteran master with many years of experience, is dedicated to perfecting the craftsmanship throughout his life, and strives for perfection in every action.

    Like previous years’ L.U.C XP dip-watches, Chopard worked with the Japanese royal lacquer maker Yamada Heiando to create this precious dial. The Japanese master of the Maki field, known as the ‘National Treasure of the World’ in Japan, designed the dial, and supervised the drawing of the dial by Master Koizumi, who was specially invited by Chopard Chopard.

    Excellent machinery
    The vast and profound Far East craftsmanship is fused with the noble Swiss fine watchmaking symbolized by Chopard Haute Horlogerie. This extraordinary dial features an L.U.C XP case. Its slim shape and delicate bezel elegantly highlight the magnificent works of Japanese maki artists. The watch is equipped with the ultra-thin L.U.C 96.17-L movement, which is only 3.30 mm thick.

    This finely crafted self-winding movement is extremely thin and features micro-rotor technology. The micro-rotor is made of 22K gold and is cleverly placed in the movement to achieve a balance between thin thickness and practical functions. The movement is equipped with Twin® dual barrel technology, which has an unprecedented power reserve of 65 hours and is retouched to the highest aesthetic and technical standards.

    Technical specifications
    L.U.C XP Golden Monkey Watch
    18K Rose Gold
    Total diameter: 39.50 mm
    Thickness: 6.80 mm
    Water resistance; 30 meters
    18K Rose Gold Crown with L.U.C Logo 4.00mm
    Anti-glare sapphire crystal
    Open case back
    Automatic mechanical movement L.U.C 96.17-L
    Total diameter: 27.40 mm
    Thickness: 3.30 mm
    Number of jewels: 29
    Vibration frequency: 28,800 times / hour (4 Hz)
    Power reserve: 65 hours
    Twin barrels with Twin® technology
    Table bridge with Côtes de Genève
    Dial and hands:
    Crafted with dill and decorated with a monkey pattern
    Gold-plated crown prince hour and minute hands
    Function and display:
    Central hours and minutes display
    Strap and buckle:
    Black alligator strap with Alsavel hand-stitched lining
    18K Rose Gold Pin Buckle

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    Athens Watch Iconic Image Of The New Generation Of Sailing: The Big Fire Enamel ‘nautical Observatory Calendar’

    The outstanding international reputation of Athens Watch is inseparable from its outstanding achievements in the development of nautical astronomical clocks. As a well-known Swiss watchmaker, since 171, Athens Watch has won more than 4,300 championships and 18 world-class international gold medals. Athenian watches were used in the 19th and early 20th century for precision marine astronomical clocks in naval fleets in more than 50 countries around the world.
       Today, navigators no longer use these precision navigation instruments while crossing the ocean, but ship bell collectors and mechanical enthusiasts especially value their superb mechanical construction principles. Today, the Athenian watch pays tribute to the glorious history of the past, inspired by the historic nautical astronomical clock, and presents a new generation of nautical iconic image: the ‘calendar of the nautical astronomical observatory’ with big fire enamel.
      Today, Athens Watch has been committed to the pursuit of excellence, streamlined watch parts, and promoted an innovative culture of innovative technology. In 2016, to celebrate the 20th anniversary of the Marine collection, the Athenian watch combined a marine chronograph with an annual calendar for the first time.
       Traditional almanacs require up to thirty components and have a one-year mechanical program. However, the watchmakers in Athens successfully developed a system consisting of only seven components, which is easy to operate and only needs to be adjusted once a year in February. The Nautical Observatory Almanac shows the true technology in a pure way, a microcosm of innovative technology. This is exactly the challenge of personalizing the ‘simple is beauty’ philosophy advocated by Ludwig Oechslin, a talented watchmaker. The UN-113 movement was designed and developed by the Athens Watch Factory, including a silicon hairspring. Another simple operation of the almanac is to adjust the date forward or backward.
       Today in 2017, the flaming enamel dial ‘Navigation Observatory Almanac’ has been certified by the COSC Swiss Official Observatory. This precision timepiece combines an annual calendar, a 60-hour power reserve, a self-designed and developed movement, and an eye-catching blue large fire enamel dial.
       Enamel dials refined by enamel specialists from Donzé Cadrans, a member of the Athenian watch group, add highlights to the timeless and elegant Marine collection. Delicate enamel ripples, extending from the center of the dial to the power reserve display at 12 o’clock and the annual calendar and date display at 6 o’clock. The watch has the classic features of the Marine series, including the distinctive hour and minute hands, Roman numerals, a coin-shaped bezel, a screw-in crown that guarantees 100 meters of water resistance, and a diameter of 43 when read Stainless steel case.
       The Nautical Observatory’s Almanac is the embodiment of the extraordinary history of the Athenian watch, equipped with the latest technology in precision mechanical timepieces, a tribute to the power and purity of the ocean.

    Model 1133-210 / E3
    Movement: UN-113 movement, 13 ¾’’ self-designed and developed movement Silicon escapement and silicon hairspring, 28,800 times per hour 55 gems
    Power reserve: about 60 hours
    Winding method: automatic winding
    Function: COSC Swiss official observatory certification, power reserve display at 12 o’clock, 6 o’clock position, annual calendar display, small second hand and date window display Date and month can be adjusted forward or backward Case stainless steel
    Bezel: stainless steel coin bezel
    Dial: Blue Great Fire Enamel Dial, Roman Numerals
    Crown: Rubber-covered screw-down crown
    Diameter: 43 mm
    Water resistance: 100 meters
    Mirror: Anti-glare and anti-wear sapphire crystal
    Case back: sapphire crystal glass case back
    Strap: leather strap with folding clasp
    For more details, please click on the watch live event in Geneva: