• watches

    Who Do You Like Best Among Brand Endorsers?

    For some brands, in addition to the value of the product itself to attract the audience, other forms of publicity need to be done to enhance the brand’s popularity. Asking a celebrity endorsement is a good publicity strategy. Improving corporate image can also attract consumers’ attention, so why not do it?
      In various watchmaking brands, spokespersons or brand friends, ambassadors, etc. have also played a good role in publicity. For example, this year’s Audemars Piguet brand ambassador-Luhan, as a popular popular niche, the traffic should not be underestimated. What kind of views are maintained, whether to criticize the trial or understand the identity, have added a lot of exposure to the Audemars Piguet brand.
      It is very difficult to find a suitable celebrity endorsement brand. It is important to consider whether the brand’s style is in line with the star’s image and whether the brand’s audience can accept him. element. Combining these subjective and objective factors, it is very difficult to achieve perfection, so sometimes it is understandable that some brands will give up one of these elements.

    Eason Chan and Zenith Brand Executives

      When I think of this topic, I think of him first. Zenith announced this year that Eason Chan, the soul of the Chinese music scene, has become his brand spokesperson. With the declaration of ‘INTO THE SECOND’, Eason Chan is indeed a top character in the Hong Kong music scene. He is not a fan, and there will be one or two on his mobile For his songs, I still remember that when I shared songs with my friends, he always hated that I listened to music without content. I asked what was content, and he showed me Eason’s song list. Listening to his song in the earphones, thinking that he didn’t pay much attention to him, he said the word ‘True Fragrant’.


      Throughout the comments of netizens, there are very few objections appearing, presumably his image has been entrenched.
      In 2010, Eason Chan’s album ‘Time Flies’ included a song that tells the time story with a watch-‘Tourbillon’, which incorporated the watch into music creation. Now, the cooperation with Zenith brand hopes to He provides more creative inspiration.

    Hu Ge

      In addition to the Zenith brand, there are many other brand ambassadors of watchmaking brands, etc., which have received a lot of praise. Hu Ge, Earl of PIAGET’s brand promotion ambassador, also appeared at the event. Hu Ge, as a talented young actor, won the audience cheers. Hu Ge’s impression on the public has always been a perfect example of courage and perseverance. His superb acting skills on the screen are also particularly convincing, and strength is the last word.


      The promotional video performed by Piaget and Hu Ge is also wonderful. In the film, Hu Ge leans on the fence casually, and the sun outlines his confident and charming figure. The thin Altiplano Ultimate Automatic 910P wrist watch writes Piaget’s simple temperament. And the essence of elegance. Contains praise to the art of living, praise to the unique charm.

    Jay Chou

      Jay Chou, who is ‘born to dare to act’, is the endorsement for Tudor, and has also been recognized by a wide audience. He is a musician, an actor, a director, and an idol in the minds of many people. Jay Chou, the ‘King of Pop in Asia’, has been in the performing arts for nearly two decades, constantly challenging the limits, breaking through himself, and taking responsibility for his own life.


      He has shown extraordinary musical talents and talents since he was a child. In his heart, Chopin has always been his most beloved composer, combining artistic connotation and professionalism. This is also the core idea of ​​Tudor watchmaking, which is the traditional concept of watchmaking. Aesthetics blends perfectly with today’s outstanding watchmaking skills.

    Chen Kun

      Everyone must be no stranger to the actor Chen Kun. Whether it is the flamboyant boy in ‘The Family of Gold Powder’ or the tender general in ‘Painted Skin’, he perfectly interprets the character on the screen with his own elegance and the unique temperament of a gentleman.


      In the watch brand, the same is true of Baume & Mercier watches, which are specially made for contemporary noble men. With his noble personal charm, Mr. Chen Kun always shows the noble charm of noble men: sincerity, heritage, self-confidence, affinity, excellence.
      Choosing a suitable spokesperson is a very important promotional image for a brand. There are many brand ambassadors and image ambassadors who have not been mentioned. They are also widely praised. If you have any celebrities you want to add, please leave a message in the comment area below and share your praises with you!

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    Recommend 3 Elegant Cartier Blue Balloon Watches For Women

    Cartier uses the most precious materials in the world to inscribe a deep affection and make life sparks warm forever. Platinum, with its bright and elegant brightness, has been loved by people in its 150-year history. Cartier has a classic in the watch industry: the Ballon Bleu blue balloon watch is breathtaking, unlike the retro of the tank series, the blue balloon series is more of a fashion element. Today, the editor will introduce the classics in the three Cartier Blue Balloon series watches.
    Cartier Blue Balloon Series W6920034

    Watch model: W6920034
    Watch Series: Blue Balloon Series
    Movement type: quartz movement
    Case material: Stainless steel
    Strap Material: Stainless Steel / 18k Rose Gold
    Case diameter: 28.5 mm
    Reference Price: ¥ 54,000
    Watch details: 218,000
    Watch details: 379,000
    Watch details: The Bleu blue balloon watch adds elegance to women’s cuffs and wrists. The Roman numerals are off-track under the guidance of the deep blue crown. Convex curved case, guilloché dial, sword-shaped hands and polished or matte link bracelet. In Cartier’s watchmaking world, the Ballon Bleu blue balloon watch is known for its delicate style and elegant style. The blue balloon series was inspired by human dreams and attempts to fly: the Montegofer blue hot air balloon, which was successfully launched in 1783, was the first human flying machine. The blue balloon that broke free from the constraints of gravity transformed into a beautiful sapphire crown on the side of a convex round mirror, carrying human fantasy and eternal longing for the mysterious and beautiful outer space, as well as the endless power and power brought by love. courage. It is no wonder that many couples express their love for each other with blue balloons, which also makes many female watch lovers have a special love for Cartier blue balloons.

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    Maestro Lady Moon Phase Watch

    In 2013, the classic master series ladies moon phase watch shined on the scene. This is the first time for Swiss women’s watchmaking brand RAYMOND WEIL to create a sophisticated watch carefully designed for women. The moon phase function fully displays the romantic elegance of women. This lady’s moon phase watch is decorated with deep and bright night sky stars, constantly changing and changing over time, completing and enriching the flagship series of classic masters.

     The moon is a symbol of elegance and softness. Based in Geneva, Raymond Weil respects women from beginning to end. To highlight this concept, this time, this classic master ladies moonphase watch is launched. From an aesthetic point of view, as a member of the classic master series, this latest Raymond Weil watch is cleverly equipped with two brand exclusive patent buttons at the 4 o’clock and 8 o’clock positions of the case. Adjust the calendar and moon phases to ensure the balance of the case shape.

     The 36mm polished stainless steel case is set with 68 brilliant diamonds. The classic master ladies moonphase watch reveals a hint of starry sky on its white mother-of-pearl dial, mysterious and romantic. In the center of the dial, the sun’s radial decorative pattern is smooth and fine, and it perfectly matches the moon phases and stars at 6 o’clock, which is perfect. The hour, minute and second hands are also blue and are crafted in a classic design. Analog calendar, the stars and moons chasing time. The blue dome of the crown at 3 o’clock and the starry blue alligator leather strap are shiny and noble and stylish.

     The harmonious and smooth line design combined with sophisticated functions make this watch the most dazzling star in the night sky.

    RAYMOND WEIL Maestro Women’s Moon Phase Watch Technical Parameters

    2739 LS3 05909
    Movement Mechanical Movement – ​​RW4520
    Automatic winding
    Power reserve 38 hours
    Sapphire bearings 26
    Function Central hour, minute and second hands display
      Analog calendar display
      Moon phase display at 6 o’clock
      Two corrector buttons for adjusting the date and moon phase on the case are patented at 4 and 8 o’clock
    Case Round, polished steel
      Diameter: 36 mm
      Thickness: 11.05 mm
    Bezel Polished steel with 68 diamonds
    Crown Polished steel teeth, engraved with RW
    Table mirror Sapphire mirror with anti-glare treatment
    Dial White mother-of-pearl dial with sun-radiation at the center
    Blue Arabic numerals
    Hands Blue steel hour / minute / second hands, classic design; blue steel moon-shaped hands indicating calendar
    Case back Sapphire crystal case back
    Strap Blue alligator leather strap with two-button insurance folding buckle
    Water resistant 50 meters

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    Longines Longines Smart Wrist Style Revives Elegant Female Charm

    As winter drifts away, early spring brings vitality to the world. For women, what is awakened at the same time, there are all beautiful reveries about colorful colors and sultry style. On this occasion of Spring and Jingming, Longines, a famous Swiss watch manufacturer, carefully selected the masterpieces of the Daichaouena series and the magnificent series. The vivid and charming shadow of spring.

    Longines Dai Chuo Wei Na series stainless steel diamond female watch: Qingxin pretty color lined sweet early spring

    The scent of flowers gradually spreads, the sprouts are green, and the early spring is warm and cold, permeated with a sweet and sweet atmosphere. The ubiquitous vitality inspires people to fade their bloatedness and present a new self. Longines Dai Chuo Wiener series stainless steel diamond ladies watch adhering to the Italian lifestyle-la dolce vita (sweet life), to break the dullness left by winter with joy. A touch of pretty pink is set against the backdrop of dazzling diamonds, bringing the lightness and whimsy of women into the classic design of elegance and intelligence, freshly presenting a sweet early spring style.
    Longines Dai Chuo Wiener series stainless steel diamond watch with L963 quartz movement, eye-catching pink mother-of-pearl surface, decorated with 11 high-quality diamonds set with Vselton VVS color diamonds, one is located in At 12 o’clock, the pink heart-shaped diamond looks like Chunhua with buds to rest in the flow of time, and remembers the prayer for a better life. At the same time, the 28 brilliant diamonds weighing 0.28 carats inlaid on both sides of the bezel make the Xiuxiu beauty show her graceful beauty in her hands.

    Longines Rosewood Fashion Rose Gold Diamond Women’s Watch: Gentle Temperament Contains Time and Tenderness

    Spring is the beginning of the four seasons of reincarnation, and it is also the season when thousands of minds sprout and recover. The Longines Rosewood Fashion Rose Gold Diamond Women’s Watch is specially selected for the intellectuals who have a deep sense of tenderness. The gentle and charming rose gold color, coupled with the atmospheric but unobtrusive design, perfectly echoes the modern charm and inner strength of modern women. . The bright diamonds on the bezel are like the joy and sorrow that were carefully collected during the years of baptism, quietly guarding the ever-steadier self, allowing the time to change, and the elegant and confident charm blooming.
    The Longines Rosewood Fashion Rose Gold Diamond Women’s Watch adopts ultra-thin streamline design, with exquisite details to explain the gentle and delicate feminine temperament. The 12 exquisite diamond hour markers elegantly decorated on the mother-of-pearl surface perfectly match the 56 sparkling diamonds on the rose gold case, adding a touch of elegance and subtlety to this precious gift intended to record wonderful times. The color, like the sunny and pleasant early spring sunshine, leisurely transfers the warmth of the heart. With a touch of dexterity and magnificence on the wrist, all the thoughts and hopes of Spring Day turned into a timepiece concert dedicated to beautiful women, echoing in every minute.

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    Athens Watch Ulysse Nardin The First Personalized Service Freakit To Create Its Own Unique Watch

    ULYSSE NARDIN Athens Watch presents the new FreakIT APP application, bringing the uniqueness and self-expression of Whimsical Watch to a whole new level. Different from other watch brand customization services, ULYSSE NARDIN provides more abundant customization options-not only the case, strap, movement bridge, bezel, lock, side tag, movement parts, etc. A total of 22 watch parts and movement parts can be customized as required.

    The strap material can be selected from crocodile leather or canvas. Part of the strap color can be selected from the full spectrum of colors. The strap stitching and oversized safety stitching can be selected from light gun gray or laser white.

    According to Patrick Pruniaux, chief executive of Athens Watch: In the watch industry, this is unprecedented. At present, in the aspect of customized services, the watch industry lags far behind the automotive industry. Rolls-Royce, Ferrari, and Bentley all provide customers with a full range of customized services. Now, the customers of Athens Watch only need to swipe and click in the store to create their own unique and unique Whimsical Watches. The unique personality is fully exerted here.

    Case lock and side number plate for laser engraving: it can be your name, signature, code, or love of your life

    Custom service is one of the elements defining high-end luxury goods. Rich and savvy buyers, especially collectors of high-end watches and millennials, really value emotion and personal expression, and FreakIT meets this demand. . Utilizing FreakIT, ULYSSE NARDIN Athens takes customization to a new level.

    2505-250 Custom Model Reference

    Platinum material / UN-250 self-winding movement / hour and minute display / sapphire crystal mirror / water-resistant 30 meters / diameter 45mm / reference price: 690,800 RMB, custom order requires an additional 10,000 Swiss francs —- ** *

  • watches

    Brace Launches The Br01 Airborne Ii Watch

    The BR01 Airborne watch released in 2009 is a tribute to Bell & Ross to the paratroopers, especially the American paratroopers who showed bravery during World War II. The army’s famous skull logo has become a soldier’s amulet, which not only shows the soldier’s fearless spirit, but also shows that the army is always in danger. This design was ported to the watch by Air & Bell; At Baselworld 2011, Bell & Ross once again paid tribute to the paratroopers with the BR01 Airborne II limited series. BR01 Airborne II limited series unique details and decoration, its inspiration and shape design is consistent with the original Airborne watch. The bezel and screws are shaped like skulls and crossbones, and blend perfectly with the classic square case. The ghostly black dial symbolizes the color of death, and features skulls and bones. The dagger or sword-shaped pointer has a military design taste. The steel case of the BR01 Airborne II watch has a unique antiquated feel, such as the luster added after the passage of time; this type of sanding effect, known by Bell & Ross as a ‘rifle barrel’, is made by repeated rubbing, which allows Each case looks unique. The watch has pointed tooth-shaped indexes, brown leather belts with the same leather and the same color stitching, to create a look at a glance.
        The watch’s 46mm steel case is coated with a black PVD coating and is water-resistant to 100m. It is equipped with an ETA2892 self-winding movement. It sells for 55,000 yuan and is limited to 999 pieces.

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    Leave Time To Budapest, Igor Pays Homage To Simplicity

    Budapest is a famous ancient city in Europe. It is located in the north-central part of Hungary, on both sides of the middle reaches of the Danube River, and has a good reputation. The new world and the old world here are as perfect as gears. Although the weather is similar and good every day, you can still feel the wonderful life differently. ‘Yesterday can be remembered, tomorrow can be expected’ is the best in this city. Portraiture. Inspired by the city of Budapest, the designer combines historical classics with modern minimalist spirit to create a classic timeless wrist watch. 【Watch Model: 4101A1】

      Innovation comes from tradition. The Igor Budapest watch continues the brand’s distinctive aesthetic design and exquisite craftsmanship, and combines classics and innovation perfectly, paying tribute to the simple beauty of Budapest with a pure design concept.

      The round white dial is embellished with silver-plated metal studs of varying lengths, which is simple and bright. The fan-shaped kinetic energy display window on the upper left, the instant jump pointer calendar plate on the upper right, and the independent small seconds dial at six o’clock are ingeniously embellished with triangles inside the plate, which enrich the visual effect and greatly enhance the overall style. Against the clear sapphire glass, the surface of the disc looks even more tense.

      The case with a diameter of 40 mm is made of 316L stainless steel. After mirror polishing, it is more delicate and exquisite. With the straight ears that are slightly curved on the side of the case, it shows a smooth line feeling, which can fit the watch closer to the wrist, which is in line with ergonomic settings.

      The round crown of the same material is designed with a zigzag anti-slip texture on the periphery, which has a superior feel, making it easy for the wearer to grasp the time and feel the rhythmic beauty of time. The classic ‘four-leaf clover’ logo on the embossed brand implies that good luck often accompanies you. There is no extra flashy decoration on the whole, which adds an elegant and generous atmosphere.

      Through the 26mm large back case back, you can see the look of the exquisite movement. The self-produced CAL.A3550 mechanical movement, equipped with 29 ruby ​​bearings, has a power reserve of 42 hours, and is very practical. The surface of the movement is richly retouched, with fine Geneva patterns and sun patterns, mirror-polished blue steel screws, and brass gear embellishments. The rich colors are highly ornamental. The vibration frequency is 3HZ, combined with the Incabloc suspension system, which effectively reduces the wear of the movement and greatly improves the accuracy of the watch’s travel time. You can fully enjoy the mysterious mechanical beauty in the watch between the seconds.

      Florence is the most beautiful city built on the plain, and the city that stands by the sea is only the world famous in Venice; and the city on the edge of the mountain that covers the globe is only second to none in Budapest. The Agere Budapest series watch takes Budapest’s diversified urban life as an opportunity to reproduce the classic and simple trend. It looks simple and unobtrusive when viewed from outside, but the details are unique. Purely created classics, so refreshing look and feel, it is no exaggeration to give it all praise.
      Time will not stop, we can only move forward. To experience, to feel, to progress, to leave memories to yourself and time to Budapest.

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    Tissot Junchi 200 Series 2013 Daniela Patrick Limited Edition

    [Special Report from Watch House Basel] On April 25, 2013, the annual watch industry event Basel International Watch Fair kicked off. The watch house team went to Switzerland. In front of you, we will bring the exhibition report in the first time, and send the new watch pictures of major brands as soon as possible. Here are some real shots of the Basel Watch Show. Friends who like it can see it first.

     Tissot will introduce you to a classic watch specially launched for its image ambassador. Like this amazing talented rider, this watch is sure to be popular. Tissot Junchi 200 Series 2013 Daniela Patrick Limited Edition is a sporty chronograph equipped with a tachymeter and a timer, suitable for sports wear. It features a patent leather white belt and an elegant and delicate dial design, making it a classic style for any occasion. The combination of various elements adds charm to the watch, and the Paris stud pattern on the dial adds a touch of appeal to the watch.

     To pay tribute to this beautiful ambassador, Tissot has engraved Danica Patrick’s symbolic logo on the back cover of the limited edition. The scale at 7 o’clock on the dial is specially coated with Super-LumiNova®, so that the ‘7’, which symbolizes Danny’s trucker number, can shine in the dark. The production of this watch is limited to 4,999 pieces. Tissot Junchi 200 Series 2013 Daniela Patrick Limited Edition is a watch that will definitely stand the test of time and taste, and will spend a good time with you.
    • Made in Switzerland
    • Quartz movement
    • Scratch-resistant sapphire crystal glass
    • 316L stainless steel case, screw-in crown, pattern on the back cover
    • Water-resistant to withstand pressures equivalent to 20 bar (200 meters / 660 feet)
    • Leather strap with butterfly buckle
    • Global Limited Edition 4,999
     The pictures and information collected by the reporting team in front of the Watch House will be uploaded to the special topics in Basel, so stay tuned.
     Watch home 2013 Basel international watch exhibition special website:

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    Secondary Left Watch With Patek Philippe Dual Hand

    In the famous ancient mechanical watches, there are countdown seconds with different mechanical designs, some of which are combined with other complex performances (such as perpetual calendar, spring-sounding alarm, ‘lunar phase’, etc.) Various uses. Treasures of high level and perfect precision have long been the object of collection for ‘fans of ancient watches’. Due to the very limited number of survivors, it is difficult to force them.
    For example, the 18-karat gold ‘two-handed seconds’ watch refined by P.P (Patida Philippe) in 1913 is a ‘left hand chain’, original parts, unique design, rare. The author has collected ancient watches for forty years, and I have only seen one famous watch of the same type, which is truly valuable.
    In the past, the author introduced the ‘double-handed seconds’ pocket watch; in the era of ancient mechanical watches, especially in the first ten years or more of the official appearance of the watch, it was necessary to integrate the complicated ‘double-handed seconds’ (commonly known as ‘dual horse race’) It is not easy to compress the device from the larger and thicker pocket case into the smaller and thinner case.
    Many hands and simple machine aids at that time were not as advanced as watchmaking technology in the computer age. ‘Two hands counting seconds’ can use the same watch to record two times; the two seconds hands can be pressed, stopped, and jumped back to the starting position at any time, and are controlled by two buttons; usually used for morning exercise test horses, Racing sports, swimming, racing and other sports. ‘Left Watch’ is convenient for left-handed people.

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    Introduction Of Vacheron Constantin Small Series Watches

    Following the 42mm Legacy Patrimony Contemporaine Limited Platinum Collection watch just launched a few days ago, Vacheron Constantin then launched a 36mm diameter Legacy Patrimony Contemporaine small size women’s watch.

     The Patrimony Contemporaine watch is available in 18K 5N rose gold (81530 / 000R-9682) and 18K white gold (81530 / 000G-9681). Rose gold with brown crocodile leather strap and rose gold buckle of the same material; white gold with blue crocodile leather strap and white gold buckle of the same material. In addition, both watches are delivered with a second fabric-like strap .

     The dial design of the watch is extremely simple. The silver-plated opal dial, with the same indexes and hands as the case material: the bead-like minute ring is dotted between the hour and minute markers that meet the triangle. The slender sword-shaped hands move between them, showing elegance and timelessness. In addition, the two watch rings are set with 62 diamonds and weigh a total of 0.39 carats. Water resistance is 30 meters.
     The watch is equipped with the Vacheron Constantin 1400 hand-wound calibre with the premium seal of Geneva. The thickness is 2.6mm and the diameter is 20.65mm (9 ways). Consists of 98 parts and 20 gem bearings. Achieves a 40-hour power reserve at 28800vph.