A few days ago, the internationally renowned watchmaker IWC Schaffhausen in Switzerland opened its exclusive store in Beijing Financial Street Shopping Center to present an elegant environment and sincere service. At the same time, the first stop of IWC’s China watchmaking exhibition tour site was located in Beijing Financial Street Shopping Center, and the new IWC IWC Financial Street store opened.
‘IWC IWC Advanced Watchmaking China Tour’ aims to share with the watch enthusiasts IWC’s century-old excellence in the field of advanced watchmaking technology. The exhibition design is inspired by a precision movement, centered on a beautiful silver ‘gear’, with black ceramic texture, creating a low-key and noble kingdom of watches. The exhibition is divided into three areas: watch masterpieces, watchmaking technology, and peak starry sky. In the exhibition area, dozens of complex mechanical timepieces belonging to the Portuguese series, the engineer series, and the Portofino series are very eye-catching.
The tour will be held in 10 cities including Beijing, Wuhan, Hangzhou, Dalian, Shenyang, Nanjing, Qingdao, Kunming, Hefei, Tianjin, etc. The exhibition will show the brand’s six series of classic products and long brand stories with elegant designs. Perpetual calendars and other watchmaking technology essences are presented in detail, and Swiss national treasure-level watchmakers from Schaffhausen will also be present at the scene. Watch fans can experience the mechanical beauty and ingenuity of fine watchmaking in this exhibition.