On the evening of July 26, 2012, Manchester United coach Sir Alex Ferguson led 19 players including Manchester United star Leo Ferdinand, Javier Hernandez, and Kagawa Shinji. Wristband Hublot classic watch, staged a unique charity runway show in Shanghai. After the show, the reporter interviewed Hublot global CEO Ricardo Guadalupe.
After the show, a Hublot watch tailored for Manchester United players was co-hosted by Earl Ferguson and the brand director of Hublot China, Louis Beaver. The proceeds were donated to the United Nations Children’s Fund through the Manchester United Foundation. Improve the lives of young people in backward regions of the world.
Sir Alex Ferguson leads Manchester United’s runway show
When the football stars took off Manchester United’s Red Devils jersey, they wore Paul Smith’s classic suits and sweaters, and they looked like they were decent and polite. Although there are details of the laughing field and eyes moving around, the players raised their hands on the runway to show the Hublot movements are in place. Lingard and Maceda even bent over to the camera to sell adorable, and the Chinese children in Tang suits and the stars walked on the show together became a big point of the scene. As the finale model, Earl Ferguson humbly walked halfway the runway and turned back, and gave a good evaluation of the players’ catwalk, and revealed that we did go through a difficult runway training.
Hublot Red Magic Limited Edition Watch
Q: Many people know Hublot because of its combination with sports. Why did you choose this field? What standards does Hublot have when choosing different sports?
A: The relationship between Hublot and sports actually started at the moment of its birth. Because in French, HUBLOT means porthole, and sports is also an integral part of our life. It is a channel that allows Hublot to be very close to consumers. Other brands may only play sports such as tennis, but Hublot is different. We will cooperate with these projects in many ways. Our target consumers are the elites of various industries. They have their own preferences. Some like sailing. We will cooperate with Monaco to launch our nautical projects. Some like F1 racing and we will also get involved in racing projects. In terms of football, we also have cooperation with the European Cup and Manchester United; of course, when skiing and other customer groups have different interests, we cooperate with various projects to increase their opportunities and channels to contact our brand. And it turns out that such a concept is very successful.
Hublot Red Magic Limited Edition
Q: Are you worried that this multifaceted cooperation will distract consumers and reduce their attention to Hublot?
A: Nowadays, people’s vision is more open-minded and their hobbies are broader than before. Today’s modern people are involved in many sports and have a wide range of hobbies. Therefore, cooperation with various sports can make us reach more customers. Even if some customers do not have the ability to buy Hublot, we are still willing to pass on our brand information to them. Maybe some people are still young, but they know that Hublot is a very good, individual and avant-garde wrist. Watch brands will have a concept in their minds in the future and become their dream. They will buy our products when they have the ability in the future. At the same time, we hope that through various aspects of cooperation, such as cooperation with Ferrari and other sports, we want to convey a concept to a wide range of markets and consumers that the success of our brand is not the only success in the market, we are also the same in quality With persevering pursuit, we have our own research and development of new materials, and will continue to launch our own movements developed and produced by ourselves. This is a message we hope to convey to our broad market through various aspects of sports.
Hublot Red Devil Three Generations Limited Watch
Q: But Chinese people always have a bottleneck for sports watch consumption. Most people still prefer more traditional watches. Will you deliberately break through this bottleneck?
A: We firmly believe in Hublot’s core values and overall strategy, so we will not make special changes to a particular market. We believe that our past successes will continue to work on the brand’s major series based on past successes.
The cooperation between British football giant Manchester United and Hublot has reached its fourth year. Hublot has officially become Manchester United’s official timer since 2008, and has launched three limited edition watches named after the Red Devils. The three generations of the Red Devils exhibited before the show also attracted a lot of attention. Compared to the Red Devils and Red Devils II, this watch has undergone subversive reforms in both appearance and materials. The hollow design of the dial allows the wearer to see the movement of the movement. Two eye-catching straight hands in the center are easy to read. One of the hands is specially designed for football matches. It is clearly timed with the white Arabic numerals on the inner bezel for 45 minutes. Halftime. For the previous two models, the 45-minute timepiece was displayed at 9 o’clock with a small dial.
The grass-green scale indicating the time is another highlight. It is amazing that these 12 scales are made from real grass leaves on Old Trafford lawn and sealed in transparent lacquer through special treatment such as ultraviolet rays and freezing. Success, this ingenious design is estimated to make all Manchester United fans crazy. The famous red devil pattern at three o’clock is a follow on the iconic conventions of this series of watches, injecting a sense of rebellion with a sense of British rock and roll, and the black and red main color and 48 mm diameter of the entire watch are also visually striking. force.