Movado announced that actor Lily Collins has joined its famous brand ambassador. Lily will appear in the Movado Movado advertising campaign ‘Modern Ahead of its’ shot by fashion photographer Carter. In Time, the commercial was launched this fall.
‘We are very excited about Lily Collins joining the Movado team as our newest brand ambassador,’ said Mary Leach, chief marketing officer of Movado Group. ‘Lily has a cute and refined temperament, Her personal conditions are also outstanding, and she has a natural sense of self-confidence. She embodies the core values of our brand art, innovation and passion for excellence. As a fresh face and voice of her generation, she will spare no effort Support the image and marketing activities of the Movado brand. ‘
Lily was born in the UK and moved to Los Angeles, USA at the age of 5. She first appeared on the screen in the Oscar-nominated film ‘The Blind Side’ (‘Weaknesses’) and recently co-starred with Julia Roberts in the film ‘Snow White in Mirror, Mirror’ (‘Snow White in Mirror’ Magic Mirror ‘).
In 2013, Collins will lead the starring movie ‘The Mortal Instruments’ (‘Deadly Pact’), which is adapted from the first part of Cassandra Clare’s best-selling novel ‘Mortal Instruments’. In addition, she and Julianne Moore The film ‘The English Teacher’ starring Julian Moore and ‘Writers’ starring Jennifer Connelly will also be released.
‘I am very happy to work with Movado and participate in new advertising campaigns as their brand ambassador,’ said Lily Collins. ‘I have always admired Movado watches and am very happy to have the opportunity to endorse such a A brand with a long history, a passion for philanthropy, and a partnership with many top artists. ‘
Original source: Movado Group