According to French media reports, on November 20, 2012, the watchmaking federation (Fédération Horlogère) in Bienne, near the Swiss capital Bern, announced that in October the same year, Switzerland was affected by the main market. Exports of watches and clocks increased by 13.2% to CHF 2.1 billion (CHF, 1.75 billion euros). In September of that year, Swiss watch exports fell by 1.5%. This is the first time such exports have fallen after 30 consecutive months of growth.
In October, the value of Swiss watch exports in six major markets increased by 6.8% to 1.13 billion Swiss francs. In descending order, the six major markets mentioned above are Hong Kong, China, the United States, China, Germany, Italy, and Japan. However, during the same period, the amount of timepiece export business carried out by Switzerland and mainland China continued to decline, reaching 152 million Swiss francs in October, a decrease of 12.3%. During this period, mainland China accounted for 7.2% of Swiss watch exports. In addition to mainland China, imports of Swiss watches and clocks in the five major markets have increased, especially in the European market. Specifically, Swiss watches imported from Germany increased by 28.4%, Swiss watches imported from Italy increased by 23%, and Swiss watches imported from Hong Kong, China increased by 2.7%. Between January and October 2012, Swiss watch exports totaled 17.47 billion Swiss francs, a year-on-year increase of 13.7%.
Note: The real-time exchange rate used in this contribution is US $ 1 = 0.9289 Swiss francs, US $ 1 = 0.7729 Euros