On April 3, 2016, the 40th Paris Marathon fired. 57,000 athletes and enthusiasts from more than 140 countries and regions participated in the competition, which is also the most important marathon after New York. TAG Heuer is the official timekeeper of the competition and is honored to accurately record the time spent by the participants, test the results of months of hard training and witness their glorious moments.
The partnership between TAG Heuer and the Paris Marathon demonstrates the brand’s continued commitment to competitive sports, and its shared values with athletes and enthusiasts who take on the huge challenge of 26.2 miles.
This collaboration is the perfect embodiment of Tiger Tag Heuer’s current advertising slogan ‘Do not be afraid to challenge yourself’ (#DontCrackUnderPressure). This is far more than a declaration, it is also a state of mind.
Following the New York, Chicago, London, Berlin and Moscow marathons, this is the second time Tag Heuer has joined hands with the Paris Marathon.
For more than 150 years, Tag Heuer has been involved in competitive sports. The Paris Marathon has attracted the world’s best long-distance runners and is dedicated to raising funds for public welfare. Tiger Heuer is pleased to be the official timekeeper and official watch of this elite event in 2016.
Jean-Claude Beaver, CEO of TAG Heuer and President of LVMH Group’s watch division, said: ‘The Paris Marathon perfectly reflects TAG Heuer’s mentality of courage, perseverance and inner strength. Running 42.195 kilometers requires toughness and willpower The marathon challenges athletes to exceed the limits of normal physical endurance. Such aspirations and pursuits are the perfect embodiment of the ‘Don’t be afraid to challenge yourself’ (#DontCrackUnderPressure), which is valued by Tag Heuer.