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    Plum Blossom Table Titoni, Working In China For Fifty Years

    When watchmakers face the mirror every morning and think about ‘China, China, China …’ while shaving, there is a brand that can use China as a mirror. For more than fifty years (from 1959 to the present) on this land, the brand has now taken root in this vast country. Therefore, Daniel Schluep, who represents the third generation of the plum watch family, has a special perception of the current obsession with China. He has been here for more than thirty years and knows the country well.

     Speaking of his long-term partner in Hong Kong, which is also a third-generation managed family business, Schluep said ‘they have known each other for too long.’

     Each of them owns 50% of the shares, owns an import company in Shenzhen, four branches (Shanghai, Beijing, Guangzhou, and Changchun), eleven boutiques (four of which are directly owned), and a total of More than 700 points of sale, of which 450 are plum shop stores in stores. Approximately 160,000 plum watches are sold through these channels each year, but Daniel Schluep believes that “a 100,000 increase in sales in 2011 is not a problem!”

     ‘This is a good thing for Torx.’ Contrary to what many people think, Daniel Schluep has a positive attitude towards new competitors competing to enter the Chinese market. He is not worried that the influx of brands will compete with himself on this battlefield. Quite the opposite. He believed that ‘this is a good thing for plum watches.’ He went on to explain that ‘seven years ago, China did not have a ‘luxury’ structure at all. The opening of the market has changed the traditional approach, and now it can be more professional, planned and Work in an efficient way. In the past seven years, we have also strengthened our image and branding process. With the arrival of luxury goods such as high-end watches, high-priced watches have begun to appear, and the entire market has witnessed watch-level Gradually improving. This period also witnessed the increase in customer understanding and knowledge of watches. All this has brought us benefits. Imagine that ten years ago, it was impossible to sell watches certified by the COSC Observatory in China. No one was right It’s interested. Today, 10% of our products are certified by COSC. Believe me, Chinese consumers attach great importance to this. After returning home, he will patiently check the accuracy of his watch. He will participate in the online chat room. Communication. And if he is not satisfied, he will come back without any hesitation to let us know. ‘

     However, although Daniel Schluep is satisfied with the current excitement and activities, he also knows how to distinguish the effectiveness of marketing from reality. ‘Although all products are sold in all grades in China. However, despite the effect of marketing, there are still many brands that are simply adding inventory. Because of this, we are more vigilant and closely control sales, from store to store, From window to window, from week to week. We know exactly what we sell and where we sell. Our eighty employees have been working in the field. I can assure you that our organization has a steel will … .. ‘He opened a large binder showing record keeping, pictures and sales figures, decoration and service quality at all points of sale in China.

     When browsing the binders, it is easy to understand that Plum Watch has patiently established a network throughout China, and even second-tier cities have not been ignored. It even covers remote Tibet and Inner Mongolia Autonomous Regions, not to mention Singapore, Malaysia and Vietnam with Taiwan and many Chinese.

    A very classic market
     We asked, from a style perspective, what has changed in the liberalization of the watch and gold market in China. ‘Plum blossom watches will still be a classic brand, with nine distinct product lines, eight of which are automatic watches, and the remaining one is a unique female quartz series. In the near future, we will reduce to seven Targeted lines continue to maintain our classic direction.

     You know, we can’t trust all marketing propaganda. In my opinion, the current demand for luxury goods mainly comes from trade itself, although a Chinese billionaire will buy luxury watches. However, the business foundation of the Chinese market is still very classic, even very classic. Chinese consumers like serious Swiss watches that are durable and precise. His three main criteria are: quality, quality, or quality. And he wants impeccable after-sales service. The name of the brand is secondary, and this is our guiding idea. ‘

     Obviously, Daniel Schluep is not worried about intensifying competition, at least in the medium term. ‘China is so huge and has plenty of room in the medium term. It seems difficult to say now in the long run, but in the current situation, I believe the biggest winner will be the Swatch Group. Once relaxed, our Part of the market share will be seized by the Swatch Group, because it is the only rival with quality and similar lines and brands in all aspects, with prices ranging from 600 to 1,500 Swiss francs, with an average price of about 1,000 Swiss francs. Our most The expensive watch is an automatic watch with a gold case and it sells for CHF 12,000. ‘

    Torx table, a unique case
     Schluep went on to say, ‘You know, Torx is considered a unique case. We are special, we have our own unique path, discreet and reasonable. We are completely independent, in good condition, and close to our distributors. In Within a few years, the fourth generation of the Schluep family will be on the starting line. I have full confidence in our future, but at the same time I know the risks. The only limit to our development is the dependence on others on the movement.

     Ninety percent of our products use ETA-made movements, and we have a good relationship with them. There is no viable alternative to our products in Switzerland. So we must, like many others, actively consider developing our own movement. Although it takes a lot of time and energy, we have to do it. To paraphrase Nicolas Hayek, ‘money is to me like painting to painter. ‘I think‘a movement is like a painting to a painter for a plum watch. Without a movement, there would be no clock.’”

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    Antiquorum Achieves Outstanding Achievements At New York’s Unique Watch Auction In June

    Watch enthusiasts gathered at the important summer auction of modern and classic watches in Antiquorum on June 8th. The total amount of this auction reached a staggering USD 4,500,075. The auction was held throughout the day in the auction room of Antiquorum’s New York headquarters. It provided 351 extraordinary clocks for auction with a turnover rate of 118%. Auction bidders came from Taiwan, Hong Kong, the Russian Federation, Belgium and Indonesia, and the United States.
    The two highlights of the auction are undoubtedly a unique Vacheron & Constantin Perpetual Calendar Minute Repeater and Audemars Piguet’s unique Grand Complication watch specially created for Arnold Schwarzenegger.

    Vacheron & Constantin sparked fierce competition between two Asian bidders, which eventually sold for $ 374,500. The Audemars Piguet Grand Complication watch is also exciting, sparking fierce competition between American buyers and European buyers, and ultimately surpassing its highest estimate, it was also sold for $ 374,500.
    Browse the full text: http://www.antiquorum.com/in-the-news/2011/06/09/outstanding-results-for-unique-timepieces-at-antiquorums-june-new-york-sale/— –

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    New Poba App With Chinese Calendar Display Function

    With Blancpain’s new iPhone and iPad app, you can explore the infinite world of top-level watches at any time and feel the great innovation of the oldest watch brands.
    Blancpain app with ‘Chinese calendar’ display function

      Visit the Apple App Store, search for ‘Blanpain’, download the Blancpain app, and it can be used on iPad and iPhone. Blancpain app download address: http://itunes.apple.com/cn/app/blancpain/id507418506?mt=8

      With the touch of your fingertips, you will not only be able to browse through a full range of watches including Villeret, 50 噚, L-Evolution, etc., you will also be able to know the latest trends of the brand in real time, and easily find the store addresses all over the world.
      Blancpain is also equipped with a new Chinese calendar display function in the application. After entering the program, click ‘Extras’, you can see the virtual dial display of ‘Chinese calendar’. Click ‘Find your sign’ (see your Chinese calendar display), you can type the year, date and time of the Gregorian calendar at will. Year zodiac, year of the zodiac and moon phase.
    Swiss watchmaking, Oriental wisdom: Blancpain’s world’s first Chinese calendar

      At the Baselworld 2012, Blancpain launched the world’s first Chinese calendar, which has become a major event in the field of watchmaking recently. At the moment when modern watch products worship the field of fine watchmaking, Blancpain watchmaking workshop in Le Brassus pays tribute to the ancient traditions of the ancient times. This extraordinary timepiece, which has both practical value and far-reaching significance, will surely reach the brilliant pinnacle of fine watchmaking.

      The Blancpain Chinese Calendar reflects the mysterious beauty of traditional Chinese timekeeping, using the timekeeping principles that have been ingrained in China for thousands of years. The layout of the chronograph dial is exquisite, and the hour, minute and standard calendars are jumping on the dial. It also integrates important timing elements in the traditional Chinese calendar, such as twelve hours (24 hours), the lunar date, the lunar month (in combination with the leap month display), The zodiac year even includes five elements and ten heavenly stems. The twelve zodiac signs correspond to the twelve Earthly Branches, which are matched with the Ten Heavenly Stems in turn, forming sixty basic units or sixty stems, commonly known as ‘sixty Jiazi’, which constitute the core content of traditional Chinese culture. As an important timekeeping element in Blancpain’s full calendar watch, the moon phase profit and loss function is more closely related to the traditional Chinese calendar, which played an important role in the operation of this timepiece.

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    2016 Baselworld Breguet Classic Classique 9088 Lady Moon Phase Watch

    The Breguet Classic Series 9088 ladies moonphase watch is elegant and timeless, which adds a new dimension to the Breguet ladies watch series. The simple and pure lines show the 240 years of history of Breguet. The exquisite appearance is of extraordinary quality. The platinum case has a diameter of 30 mm and the outer edge is decorated with delicate coin patterns. The white large fire enamel dial is decorated with Arabic numerals, in tribute to the brand’s founder, who created the classic ‘Beauques’ numerals in 1783. The minute dial is inlaid with stars, and the unique five-minute scale in the shape of a lily flower pays tribute to the long and profound watchmaking tradition of Breguet. The blue-steel hour and minute hands are inspired by Breguet’s classic needle-point hollow-out hands created in 1783. On this basis, they are again ingeniously designed to complement the enamel dial. At 6 o’clock on the dial, there is a small second hand and a moon phase profit and loss window. The bezel and lugs are set with brilliant-cut diamonds, which cleverly craftsmanship makes the entire timepiece more elegant.

        In order to ensure that female customers are satisfied, this Breguet classic ladies moonphase watch is also available in rose gold and non-diamond settings. In addition, Breguet also offers a natural mother-of-pearl hand-engraved dial with Breguet hands and Roman numerals, and a white or rose gold case. Diamond and non-diamond versions are available. Breguet launched a total of eight new classic women’s moon phase watches.
        The Breguet Classicique 9088 ladies moonphase watch is equipped with a Breguet 537L self-winding mechanical movement, equipped with a silicon escapement and a balance spring. Breguet adheres to the brand tradition, and uses advanced technology and professional watchmaking skills to create excellent watches for women. The sapphire crystal caseback makes the movement clearly visible. The movement design reflects the highest level of fine watchmaking tradition. The bridge is decorated with Geneva ripples, exquisite and elegant, and the gold balance wheel is also decorated with exquisite grains of wheat ears.
    Breguet CLASSIQUE 9088 Women’s Moon Phase Watch
    Watch description
    Number: 9088BB / 29/964 DD0D
    The case is made of 18K white gold with a coin pattern on the outer edge. Bezel and lugs are set with 66 brilliant-cut diamonds (approximately 1.04 carats). Sapphire crystal case back. 30 mm in diameter. Welded lugs are secured with bolts. Water-resistant to 3 Pa (30 meters).
    The dial is ‘Bright Fire’ enamel. Engraved with a unique number and an invisible Breguet signature. Arabic numeral scale ring. Moon phases and age display, small seconds at 6 o’clock. Breguet classic needlepoint skeletonized blue-steel hands.
    Self-winding movement, engraved with an independent number and signed by Breguet. Caliber 537L. 83/4 cents. 26 gems. 45-hour power reserve. Swiss linear lever escapement. Silicon hairspring. The vibration frequency is 3.5 Hz. 6 party adjustment.
    The strap is made of genuine leather.
    18K white gold:
    Ref.9088BR / 29/964 DD00
    Also available in non-diamond settings:
    Ref.9087BB / 29/964
    Also available in natural mother-of-pearl engraved dial:
    Ref.9088BB / 52/964 DD00
        For more news about Baselworld 2016, please lock the watch home Baselworld :.

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    Longines’s New Mobile App Is Officially Launched Real-time Display Of Equestrian Events

    The Longines FEIWorldCup ™ Jumping Final Final (FEIWorldCup ™ JumpingFinal) will be staged on April 17-21, 2014 in Lyon, France.

     The Longines FEI World Cup ™ Jumping Final of the 2014 Longines FIFA World Cup Jumping Final will be staged on April 17-21, 2014 in Lyon, France. At the start of the five-month countdown to the World Cup’s obstacle course finals, Longines released a well-developed international horse federation obstacle course mobile app on the Apple App Store and Android Market-“Longines Equestrian Course obstacle course real-time conditions ‘(Live Timing Jumping by Longines), global equestrian sports enthusiasts can now use this mobile app to track the progress of the race in real time, query the race rankings, obtain the exclusive information of the rider and the latest information from the International Horse Federation to achieve a close experience of the race Passion for racing and elegance.
     The World Cup qualifiers have set off an equestrian upsurge in 16 divisions. The Western European Championship, named by Longines, has fought in four stops in Oslo, Norway, Helsinki, Finland, Verona, Italy, and Stuttgart, Germany. The exciting leaps continued in the station competition. The cooperation with the Western European League is a long-term support for international equestrian events after Longines signed a ten-year cooperation agreement with the International Equestrian Federation (FEI) in December 2012.
     As the world’s most prestigious and highest-level equestrian event, the Longines International Horse Federation World Cup venue obstacle course has long attracted widespread attention from contestants and spectators. The event spans 11 famous equestrian venues around the world, and top riders from 16 regions around the world will compete fiercely for the final seat. Among them, the Western European Division League named by Longines has officially kicked off on October 13 in Oslo, Norway, and fought in Helsinki, Finland on October 20, and moved to Vero, Italy on November 7 and 13, respectively. That was against Stuttgart, Germany, where players competed fiercely and staged many exciting high-level exciting events.
     Since then, the Longines International Horse Federation FIFA World Cup venue obstacle course Western European Division League will stage the remaining six races in the next three months, and will switch to Britain, Belgium, Switzerland, France, Sweden and other countries. After several rounds of exciting and fierce competition, the annual final will be staged in Lyon, France from April 17th to 21st, 2014. At that time, excellent riders from around the world will compete for the annual championship.
     Longines has a long history of over 180 years. With its watchmaking expertise, it has forged a century-long relationship with equestrian sports and has helped many top international competitions throughout the world. In December 2012, with its unremitting enthusiasm for the equestrian sport, Longines continued its legend. With a record multi-million euro cooperation amount, it reached a ten-year cooperation agreement with the International Equestrian Federation and won the top cooperation of the International Equestrian Federation. The partnership also marks that Longines has become an important partner of the international equestrian sport. This year’s Longines FIFA World Cup obstacle course is one of a series of important competitions between the two sides.
     Talking about this cooperation, Mr. Walter von Känel, Global President of Longines, said: ‘The cooperation with the FIFA World Cup obstacle course is a great honor for Longines. This event is by far the largest and most famous Indoor court obstacle course, and Longines’ love of equestrian sports can be traced back to 1878. At that time, Longines produced a chronograph engraved with the jockey and his horse, and has since entered the annals of history. The in-depth cooperation of the United Nations has further deepened the important position of Longines in the field of equestrian sports. Longines has been cooperating with various equestrian events since 1912. Today, it has participated extensively in the field obstacle course, flat horse racing and endurance. In various equestrian sports including races. Elegance, tradition and superior performance-these are the essence of Longines watchmaking tradition and equestrian sport. ‘