Geneva, Switzerland, October 1, 2019 Zenith will mark the end of the one-year ElPrimero 50th anniversary event. On November 8, 2019, the last stop of the 50th anniversary celebration in Geneva, Zenith will collaborate with Phillips to unveil a truly unique and unprecedented ElPrimero model in platinum, which will surely attract watch collectors and ElPrimero fans. Violent response.
As the industry’s leading Phillips auction house, this time in cooperation with Bacs & Russo, several of the most attractive and historic collection-level wristwatches will be launched at the Geneva Watch Auction X, held at Geneva La Réserve from November 9th to 10th, 2019. Among the watches, one of them is bound to arouse great interest, that is, Zenith’s extraordinary orphanage, a platinum ElPrimero chronograph.
This unique timepiece is unique in all chronographs. Designed by Phillips in collaboration with Bacs & Russo and the first collaboration with Zenith, this extraordinary orphan watch is dedicated to celebrating the 50th anniversary of the first automatic chronograph ZenithElPrimero in history, using the legendary model A386. This is an extraordinary orphan, and it is the first time that ElPrimero has used PT950 platinum.
Another initiative of Zenith: the unique and precious dial is full of retro, made of lapis lazuli, a bright blue stone with golden spots. Its strap is made of calfskin, elegant and simple. As a testament to its long-lasting ruggedness and reliability, this watch is specifically backed by a 50-year international warranty. This fascinating timepiece has accumulated a lot of hard work and will surely satisfy the connoisseurs, fans and collectors.
Zenith’s CEO, Mr. JulienTornare added: ‘This will be the first and only ElPrimero watch in platinum. It is truly fitting to commemorate and celebrate this pioneering achievement in measuring time accurately. Now. ‘
‘Working with Phillips experts and Zenith’s team to explore all possibilities for achieving a unique, creative and modern vision is a pure joy that breaks the limits while respecting tradition,’ senior consultant at Bacs & Russo AurelBacs added that ‘ElPrimero watches are a milestone in the watch industry and such achievements are inevitable.’ It is particularly gratifying that the auction proceeds of this unique commemorative watch will be donated to Swiss non-profit organization Zoe4Life, which is Member of the Children’s Cancer International Network.
This ElPrimero platinum watch will be unveiled the night before the special auction held at the La Réserve Hotel in Geneva on November 8th, marking the end of the 50th anniversary world tour of the ElPrimero watch and celebrating the first in the history of watchmaking in 1969. With the introduction of the automatic chronograph, ElPrimero’s light shines on the entire 5 continents throughout 2019.
Date of exhibition: November 7-10, 2019 at Geneva Hôtel La Réserve