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    Roger Dubuy Opens First American Boutique In New York

    Following the official opening of the new flagship store at Fosterly Plaza in the historic district of Geneva, Roger Dubuis opened the first American boutique on the famous Madison Avenue in New York as part of the brand’s global expansion plan .
       This unique boutique is located at 545 Madison Avenue in Midtown Manhattan. Continuing the consistent style of all recently opened boutiques, the Madison Avenue boutique design presents the characteristics of a jewelry box, a perfect interpretation of the original aesthetics and conquest of Roger Dubuis’ luxury watchmaking.
       The ubiquitous block patterns and design elements correspond to Roger Dubuis’s three major series-Excalibur, Hommage and Velvet. The interior is decorated with braided leather, bronze and wood materials to create a quiet and warm atmosphere.
       Roger Dubuis’ first American boutique is exquisite, warm, comfortable and elegant, making it an ideal place to appreciate and buy timepieces.
    Roger Dubuis Hommage Mille ́sime watch

       To celebrate the official opening of the store, Roger Dubuis presents a Hommage Mille ́sime watch to New York boutiques. According to the brand’s founder’s unique restoration plan, Roger Dubuis will launch a “retro” timepiece every year, presented in boutiques, which also represents a milestone in the brand’s global expansion and development.

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    Rolex ‘rolex World. Land’ Landing On The Bund

    In early September, Rolex officially opened its world’s only brand experience center-‘The Rolex Experience’ located at the Roosevelt Private Club on the 27 Bund. This exclusive space of Rolex covers an area of ​​more than 800 square meters. It integrates brand history, sponsored event theme exhibitions, classic watch displays and watch sales into one, bringing a truly comprehensive and comprehensive brand experience to the public.

        The experience center named ‘World. Realm’ implies the infinite extension of time and space, which is exactly the value embodiment of Rolex’s long-term pursuit of perfection The location of the unprecedented long-term brand experience center in the Oriental Pearl Shanghai has fully witnessed the great confidence of Rolex in the Chinese market. The Rolex World is located on the Bund 27, a historic building full of Renaissance styles. It is one of the 29 longest historic buildings on the Bund and complements Rolex’s watchmaking history for more than a century. The experience center is divided into three different themes of ‘judgment’, ‘movement’ and ‘view’. Through various interactive high-tech methods, the outstanding Rolex precision timing art is displayed to visitors in detail. Every detail in the display space is consistent with the architectural style of the Geneva headquarters and Rolex watch stores around the world; the impressive glass ceiling glass walls across the entire building space, and the dark green is also the Rolex brand Exclusive colors. The gold-bronze indicator lines inlaid on the floor are connected to the three themes as if the movement of a Rolex watch is accurate. The entrance of the exhibition area is designed into the shape of a crown, which guides guests into the movement of the watch, feels the mystery of the outstanding performance of Rolex watches, and the brand and many achievements partners witness the eternal glory moments together.

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    Swatch 2013 Spring Collection Watch Presentation

    Swatch, who is always proud of the fashion watch industry, has once again conquered the world with its ever-changing charm: combining colorful and trendy culture, blending rich emotions and fashion shapes to give ordinary life infinite new ideas. . This season’s Swatch’s mission is to light up the world and light up everyone’s mood.

    The perfect intersection of fashion and personality

       The world-renowned fashion watch and jewelry brand Swatch’s new spring series watches look forward to the coming of spring with sunlight, colorful colors and creative designs. The classic traditional styles of the Swatch family are interpreted in a new way, allowing the classic originals, metal series Irony, ultra-thin series Skin and TOUCH series to convey the dynamic charm, vitality and extraordinary charm. The new season of the watch boldly combines stainless steel, aluminum, silicone, leather and other materials creatively, the unique concept is surprising. Swatch has a bit of a rocky fashion scent, and the tannins material inspired by street culture has been used on some watches breakthroughly, once again leading the trend of fashion watches. Combining modern design and accurate taste, the new Swatch Spring 2013 watch series shines on all occasions with its ever-changing charm.

    2013 Spring Collection Featured Recommendations:

    SUOK111 RMB 550

       Opportunities are as colorful as they are fleeting. This season, each ‘random phantom’ will be unique; everyone will also encounter an unparalleled new self.

       This new classic and original series ‘Easy Phantom’ watch perfectly presents the inspiration of style design, cool and reappears the extraordinary charm of Swatch’s classic ‘core original’. The transparent dial gives a unique futuristic to the colorful and complex structure of the movement. The colorful watch movement components are freely combined in a casual style, making each watch the ‘only’ for the wearer.

       Time is running out, each ‘random phantom’ is like a wrist wine constantly exuding a personality fragrance. In response to the prayers of the spring elves, it dazzles a new space and time.

    Series: Classic Original Series
    Dial: Transparent movement dial composed of random multi-color movement components
    Case: transparent hard plastic case
    Strap: transparent hard plastic strap

    SUOB707A / B RMB 580

    Please pay attention to the appearance of ‘sportsman’!

      Spring is here, please open up all your senses and explore the new world in a whole new way.

      Pick up the phone and invite friends to go outdoors to breathe the unique breath of spring. A well-dressed lineman, of course, can not lack this mature and intelligent ‘Blue Rebirth’ watch.

      All elegant, confident and fashionable adjectives are equal to you.

      You are the mesmerizing ‘sportsman’ in the city.

    Series: Classic Original Series
    Dial: Sun-brushed blue dial with black scale
    Case: black matte hard plastic case
    Strap: Adjustable blue-plated polished stainless steel 316L strap

    GW163 RMB 410
    Yacht holiday BOAT TRIP

       The energetic ocean makes itself move with the rhythm of dynamic colors. Orange symbolizes a positive, enthusiastic and proactive attitude at all times; blue represents peace of mind, openness, and determination to be ready to face challenges. White foreshadowing your freedom to write a new page of your history. This is a voyage indulging in color and a positive journey in thought.

    Series: Classic Original Series
    Dial: blue dial with orange scale
    Case: white hard plastic case
    Strap: white hard silicone strap with blue ring and buckle