TAG Heuer, a Swiss pioneering watchmaking brand, joins hands with brand ambassadors Li Yifeng, Deng Ziqi and Lin Shuhao to launch an online charity event held at TAG Heuer’s flagship store in Jingdong. Unique private collection, and donate the proceeds to the ‘One Fund · One Paradise’ charity plan. From the in-depth cooperation of Swiss watchmaking pioneering craftsmanship to competitive sports, from the diversified cross-border of fashion style and trendy arts, to today’s strong support for social welfare, TAG Heuer adheres to its own path, forges forward, and never shrinks. The brand spirit of # DontCrackUnderPressure # (Don’t be afraid of challenges, achieve self) is filled with positive energy.
The “One Foundation · One Paradise” charity program is affiliated with the one fund charity organization established by the famous Chinese movie star Mr. Li Lianjie. This program provides children in rural schools with games, music and sports facilities to improve teaching methods and enrich their music and physical education. , In the happiness to obtain the full potential of development, the opportunity to achieve fair development. At the same time, the public welfare plan also pays attention to the need for children to obtain the necessary social and psychological support during the post-disaster transition resettlement period. It supports professional non-profit organizations to establish child service stations to provide professional companionship and services for children after the disaster.
This charity event will be carried out in Jingdong Mall from December 18th to December 20th, 2015. Adhering to the spirit of care and sharing, TAG Heuer will continue to be committed to social welfare and demonstrate its social responsibility. Pioneer style, hand in hand with the brand ambassador to deliver a continuous stream of positive energy.
Charity auction site: http://dwz.cn/tagheuerauction
Fearless challenge, Li Yifeng turned into a pioneer idol
Li Yifeng is a singer, an actor, a darling of the fashion industry, and a young example of the spirit of TAG Heuer TAG Heuer # DontCrackUnderPressure #. As the brand ambassador of TAG Heuer, he accepted the speed challenge on this year’s Formula E global electric championship and became the first Chinese to drive the Formula E. It is a pioneer idol. In this charity auction, Li Yifeng will present the commemorative “battle” TAG Heuer’s custom racing suit, which he wore when challenging the electric formula, and signed his autograph intimately. Tim Yong’s motivation to move forward.
Moving forward, Deng Ziqi interprets the charm of pioneers
With a penetrating voice and a highly sought after fashion appearance, Deng Ziqi, only 24 years old, has become a successful model for young people in the new era. After serving as TAG Heuer’s global brand ambassador, Deng Ziqi bravely accepted the brand’s invitation to challenge her. The magnetic and domineering song bloomed on the top of the Alps, showing its pioneering charm. She once initiated the # 童年 的 心情 # charity event on a personal social platform, responded to the ‘One Fund, One Paradise’ charity call, and donated money to children in poor mountainous areas in China. The G.E.M. exclusive Formula One steel ladies ceramic watch with diamonds on the outer ring was donated by TAG Heuer and Deng Ziqi together. Only two pieces in the world have been donated. One has been given to Deng Ziqi. She, after the glorious song on the stage, is also a proud charity role model of TAG Heuer!
Basketball dream, Jeremy Lin interprets pioneering spirit
One of TAG Heuer’s brand ambassadors, the court warrior Jeremy Lin, has extraordinary basketball talents and has become a star player in the NBA field with his outstanding performance. In the pursuit of basketball dreams, he has experienced setbacks and challenges, but always adhered to his original intention. He firmly believes that only by going all out to be impeccable can he achieve the success of the arena and life, which perfectly fits the pioneering spirit of TAG Heuer # DontCrackUnderPressure #. In this charity auction, Jeremy Lin will donate his precious training basketball clothes that accompany him to sweat on the court, and carefully attach his personal signature. With his magnificent basketball dream, light up the love dreams of more people.