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    Van Cleef & Arpelsvan Cleef & Arpels

    The Cadenas watch, introduced in 1935, exudes timeless charm with a classic and bold design. This watch has a unique buckle design that symbolizes the lifelong emotional attachment, and the inspiration behind this timeless piece is the same as the Zip necklace from the Duchess of Windsor. The first Cadenas jewellery watch, cast in yellow gold, has a double-loop cylindrical hinged elegant design bracelet that can be worn as a bracelet.
       The delicately tilted dial allows the wearer to read the time in a low-key manner, once again perfectly displaying the elegance of women. The bold and avant-garde Cadenas watch has a strong modern atmosphere in its design. The simple straight-line case and the arc-shaped ring accessories harmonize.
    Cadenas Watch Retail Catalog Card, 1939, Van Cleef & Arpels Archives

    Unique and elegant women’s jewelry
       The ultimate feminine watch design is like a bracelet. Among them, the gem-inlaid style shines the bright light of the diamond, exuding a unique avant-garde modern atmosphere. The new Cadenas watch in 2015 continues its classic design, and continues its extraordinary legend with a new dial shape, gem setting technology and buckle design.
       The originally designed beveled dial is still in use today, the dial area has been enlarged, and details such as the 12-hour time scale have been designed to make it easier to read. The diamonds set in snowflakes are dazzling, showing the extreme luxury of the watch. The two small ceramic beads built into the buckle are closely connected to the components, increasing the safety of the watch during wearing. The inside of the buckle is polished so that the wearer can engrav an exclusive whisper here, with a subtle and subtle ingenuity.
    Series appearance
       Van Cleef & Arpels pays tribute to the classic design of Cadenas watches, launched nine new Cadenas models, all equipped with quartz movement. The jewellery aesthetics in the watch are even more prominent: the case is cast in K gold, and some models are set with diamonds of different sizes, exuding a dazzling brilliance, while the other models are inlaid with pink sapphire, blooming a different gentle charm . Continuing the classic design, the alligator leather strap and gold bracelet open a wider aesthetic realm for Cadenas watches.

    Cadenas watch, yellow gold, mother-of-pearl, alligator strap, quartz movement.

    Cadenas Bracelet Or gold bracelet watch, yellow gold, mother-of-pearl, quartz movement.

    Cadenas watches
       This Cadenas watch, crafted in yellow gold, perfectly embodies the meticulous and simple aesthetic design concept. The yellow-gold double-circle cylindrical hinged bracelet adds a delicate and graceful charm to this classic piece, thereby praising the timeless contemporary atmosphere of this classic design. This watch is also available in a crocodile leather strap style that adds charm to the slim wrist.

    CadenasSerti watch with diamonds, white gold, diamonds, mother-of-pearl, alligator strap, quartz movement.

    Cadenas Serti diamond watch, yellow gold, diamonds, mother-of-pearl, alligator strap, quartz movement.

    Cadenas Serti Bracelet Or watch with gold bracelet and diamonds, white gold, diamonds, mother-of-pearl, quartz movement.

    Cadenas Serti Bracelet Or watch in yellow gold with diamonds, yellow gold, diamonds, mother-of-pearl, quartz movement.
    Cadenas® Serti Diamond Watch
       The Cadenas Serti diamond watch combines the beauty of light and shadow in jewellery. It is available in yellow and white gold. The top of the case and both ends of the crocodile leather strap are paved with diamonds with snowflake inlay technology, which is bright and eye-catching.
       The Cadenas Serti diamond watch is also equipped with a gold bracelet style. The double-circle cylindrical hinged bracelet is unique in design. The Cadenas Serti Bracelet Or gold bracelet diamond watch is outlined by round and charming curves. It has white gold and diamonds. Two yellow gold designs.

    Cadenas Pavée diamond watch, white gold, diamonds, alligator strap, quartz movement.

    Cadenas Pavée Bracelet Or gold bracelet with full pavé diamond watch, white gold, diamonds, quartz movement.

    Cadenas Pavée Saphirs Roses Bracelet Or gold bracelet with fully paved pink sapphire watch, rose gold, diamonds, pink sapphire, quartz movement.
    Cadenas® Pavée diamond watch
       The new Cadenas® Pavée style reflects the jewellery look of this watch design. The top of the case is inlaid with princess-cut diamonds, and the entire case, dial and buckle are paved with round diamonds using snowflake inlay technology to shine. Such a magnificent and subtle design, coupled with a white gold double-circle cylindrical hinged bracelet, exudes the ultimate dazzling light.
       The Cadenas Pavée full-paved diamond watch is also available in rose gold with pink sapphires and diamonds. The case and buckle are paved with diamonds and gradual pink sapphires, sparkling and feminine.

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    Jiajia And Cartoonist Qibo Collaborate To Create A Personalized Reverso Watch

    At the 80th anniversary of the Reverso watch series, the famous cartoonist Qibo conceived and designed an artistically attractive rose gold Reverso & agrave; & eacute; clipses hidden enamel painting Watch with exquisite dial crafted with enamel painting.

    The famous Swiss artist visited the watch factory last April, and this watch was inspired by this visit. Just like the carving process, the enamel painting process is one of the enviable precious craftsmanship of Jaeger-LeCoultre.
    Today, there are three masters in the enamel painting workshop, who jointly undertake the personalized customization of the Reverso watch series and various enamel painted dials.
    Jaeger-LeCoultre’s enamel painting masters use cutting-edge craftsmanship in the new series every year, combining the watchmaking tradition and innovation spirit of the watch factory to create these unparalleled masterpieces.
    This unique Reverso watch designed by Zipper will be auctioned by Artcurial Auction House in Paris on November 29, 2011. The auction proceeds will be used to fund the Association of Muscular Dystrophies Research Association (association mon & eacute; gasque contre les Myopathies).
    At the same time, it also kicked off the exhibition held at the Club de Veytay Polo Club during the final of the Jaeger-LeCoultre Geneva Polo Masters.
    Qi Bo (aka Philippe Chappuis) ​​said: ‘I have always been fascinated by the beauty of miniaturized machinery and movement structure. The design that combines Titeuf with the sophisticated mechanical parts of the Reverso watch is natural to me. This is reminiscent of Charlie Chaplin’s Modern Times. I hope my personal characteristics will not affect the legendary precision of the Reverso flip watch & hellip; & hellip; & rdquo;

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    Learn To Watch With The Male Star In The Movie

    The watch worn by Guo Fucheng in ‘Cold War’ is an 18K rose gold moon phase function watch from Longines’ ‘Master’ series. For an officer of the Hong Kong Police Force, it is a suitable form of identity. The watch is equipped with the L678 self-winding mechanical movement with an energy reserve of 42 hours, which is suitable for busy and intense work. The dual time zone function of the 24-hour display is also a must for modern business flying people. Considering that the top of the police force often wears formal suits, this watch’s silver-plated embossed barley grain pattern surface and dark brown crocodile belt are very business elegant. Longines Masterpiece Moon Phase 18K Rose Gold Watch
    Reference price: 76,900 yuan
    Guo Fucheng’s ‘Cold War’ look IWC Portuguese Perpetual Calendar Watch 希 Hia Lebeve in ‘Wall Street 2: Money Never Sleeps’
    表 What watch do young and upstarts wear? In the commercial war film ‘Wall Street 2: Money Never Sleeps’, the demonstrations by Jacob Moore, played by Shia Lebeuf, and the young entrepreneur Mark, played by the new generation idol Zhao Youting in ‘LOVE’, are all examples of this watch. . The only difference is that Zhao Youting wore a Portuguese perpetual calendar in 18K white gold. 300Omega Classic Seahorse Series Coaxial 300m Diving Watch Young Entrepreneur of Zhao Youting, a New Generation Icon in ‘LOVE’
    Speaking of the suit demonstration in the movie, 007 must not be less. But this year we will pay more attention to this limited edition of ‘James Bond 007 50th Anniversary Collector’. Since the start of ‘Golden Eye’, James Bond will wear an Omega Seamaster 300-meter diving watch in every 007 series movie, and this year’s 50-year broadcast, the commemorative model is a stainless steel case with a strap The ceramic bezel with diving scale is covered with matte chrome nitride. Only the scale ’50’ is red. Limited editions are available in 41mm and 36.25mm sizes to suit different wrist sizes.

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    Omega Apollo-soyuz Commemorative Edition Watch Introduction

    Stainless steel case with a diameter of 42 mm and a thickness of 14.5 mm. The bottom cover depicts the docking scene of two spacecrafts, and is engraved with ‘International Space Station’, the date of docking, and the names of five astronauts on the US and Soviet Union. The black color on the dial is the result of surface oxidation. The second hand and chronograph dial are the natural color of the meteorite
    米 Omega also recommended Supermaster professional watches to Soviet astronauts at the time to ensure that the docking process was completed on time. Only 14 years later, Omega learned that the NPO Energija Space Center in the former Soviet Union finally decided to use Speedmaster watches as standard equipment, but they had to be purchased by the government. In order to commemorate this historic moment, Omega has specially launched the Speedmaster Professional Moonwatch Apollo & mdash; Soyuz & ldquo; 35th Anniversary Edition & chronograph, limited to 1975.
    It still uses the 1861 hand-wound chronograph movement (only for the lunar watch), and its appearance is exactly the same as the classic Speedmaster professional watch, but its dial is made of extremely rare natural meteorites (meteorites remaining after entering the earth’s atmosphere and hitting the land surface at high speed ) Cut from. Because no two dials are exactly the same, each watch in the limited edition is guaranteed to be unique.
    In addition to this limited-edition watch with special significance, with the constant increase in women’s mechanical watches in recent years, female members of the Omega Speedmaster family have also performed well. Newly launched four 38mm Speedmaster women’s watches with black, purple, grey and white dials. Two of them are set with 54 diamonds on the bezel, and the other two are ceramic bezels without diamonds. The colors and styles provide a variety of choices for female wearers. They are all equipped with the 3304 automatic movement certified by the Swiss official observatory. From a feminine point of view, they combine the long-established dynamic charm and excellent timekeeping performance of the Speedmaster series without worrying about winding.
    米 Omega was originally a Speedmaster designed according to the needs of motorsports. Its speed ring is located on the front of the bezel, hence the name Speedmaster. However, unexpectedly, NASA listed the Speedmaster list as the object of inspection when selecting aviation watches. Since then, it has stood out from the ten candidate watches with precise timing and reliable performance, becoming the first watch to go with the astronaut out of the cabin, and also the only watch on the moon. It has a louder name & mdash; & mdash; Supermaster Professional Watch. This inadvertent insertion also adds a little more legend to the already famous Omega watch.

  • watches

    Who Do You Like Best Among Brand Endorsers?

    For some brands, in addition to the value of the product itself to attract the audience, other forms of publicity need to be done to enhance the brand’s popularity. Asking a celebrity endorsement is a good publicity strategy. Improving corporate image can also attract consumers’ attention, so why not do it?
      In various watchmaking brands, spokespersons or brand friends, ambassadors, etc. have also played a good role in publicity. For example, this year’s Audemars Piguet brand ambassador-Luhan, as a popular popular niche, the traffic should not be underestimated. What kind of views are maintained, whether to criticize the trial or understand the identity, have added a lot of exposure to the Audemars Piguet brand.
      It is very difficult to find a suitable celebrity endorsement brand. It is important to consider whether the brand’s style is in line with the star’s image and whether the brand’s audience can accept him. element. Combining these subjective and objective factors, it is very difficult to achieve perfection, so sometimes it is understandable that some brands will give up one of these elements.

    Eason Chan and Zenith Brand Executives

      When I think of this topic, I think of him first. Zenith announced this year that Eason Chan, the soul of the Chinese music scene, has become his brand spokesperson. With the declaration of ‘INTO THE SECOND’, Eason Chan is indeed a top character in the Hong Kong music scene. He is not a fan, and there will be one or two on his mobile For his songs, I still remember that when I shared songs with my friends, he always hated that I listened to music without content. I asked what was content, and he showed me Eason’s song list. Listening to his song in the earphones, thinking that he didn’t pay much attention to him, he said the word ‘True Fragrant’.


      Throughout the comments of netizens, there are very few objections appearing, presumably his image has been entrenched.
      In 2010, Eason Chan’s album ‘Time Flies’ included a song that tells the time story with a watch-‘Tourbillon’, which incorporated the watch into music creation. Now, the cooperation with Zenith brand hopes to He provides more creative inspiration.

    Hu Ge

      In addition to the Zenith brand, there are many other brand ambassadors of watchmaking brands, etc., which have received a lot of praise. Hu Ge, Earl of PIAGET’s brand promotion ambassador, also appeared at the event. Hu Ge, as a talented young actor, won the audience cheers. Hu Ge’s impression on the public has always been a perfect example of courage and perseverance. His superb acting skills on the screen are also particularly convincing, and strength is the last word.


      The promotional video performed by Piaget and Hu Ge is also wonderful. In the film, Hu Ge leans on the fence casually, and the sun outlines his confident and charming figure. The thin Altiplano Ultimate Automatic 910P wrist watch writes Piaget’s simple temperament. And the essence of elegance. Contains praise to the art of living, praise to the unique charm.

    Jay Chou

      Jay Chou, who is ‘born to dare to act’, is the endorsement for Tudor, and has also been recognized by a wide audience. He is a musician, an actor, a director, and an idol in the minds of many people. Jay Chou, the ‘King of Pop in Asia’, has been in the performing arts for nearly two decades, constantly challenging the limits, breaking through himself, and taking responsibility for his own life.


      He has shown extraordinary musical talents and talents since he was a child. In his heart, Chopin has always been his most beloved composer, combining artistic connotation and professionalism. This is also the core idea of ​​Tudor watchmaking, which is the traditional concept of watchmaking. Aesthetics blends perfectly with today’s outstanding watchmaking skills.

    Chen Kun

      Everyone must be no stranger to the actor Chen Kun. Whether it is the flamboyant boy in ‘The Family of Gold Powder’ or the tender general in ‘Painted Skin’, he perfectly interprets the character on the screen with his own elegance and the unique temperament of a gentleman.


      In the watch brand, the same is true of Baume & Mercier watches, which are specially made for contemporary noble men. With his noble personal charm, Mr. Chen Kun always shows the noble charm of noble men: sincerity, heritage, self-confidence, affinity, excellence.
      Choosing a suitable spokesperson is a very important promotional image for a brand. There are many brand ambassadors and image ambassadors who have not been mentioned. They are also widely praised. If you have any celebrities you want to add, please leave a message in the comment area below and share your praises with you!

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    Recommend 3 Elegant Cartier Blue Balloon Watches For Women

    Cartier uses the most precious materials in the world to inscribe a deep affection and make life sparks warm forever. Platinum, with its bright and elegant brightness, has been loved by people in its 150-year history. Cartier has a classic in the watch industry: the Ballon Bleu blue balloon watch is breathtaking, unlike the retro of the tank series, the blue balloon series is more of a fashion element. Today, the editor will introduce the classics in the three Cartier Blue Balloon series watches.
    Cartier Blue Balloon Series W6920034

    Watch model: W6920034
    Watch Series: Blue Balloon Series
    Movement type: quartz movement
    Case material: Stainless steel
    Strap Material: Stainless Steel / 18k Rose Gold
    Case diameter: 28.5 mm
    Reference Price: ¥ 54,000
    Watch details: 218,000
    Watch details: 379,000
    Watch details: The Bleu blue balloon watch adds elegance to women’s cuffs and wrists. The Roman numerals are off-track under the guidance of the deep blue crown. Convex curved case, guilloché dial, sword-shaped hands and polished or matte link bracelet. In Cartier’s watchmaking world, the Ballon Bleu blue balloon watch is known for its delicate style and elegant style. The blue balloon series was inspired by human dreams and attempts to fly: the Montegofer blue hot air balloon, which was successfully launched in 1783, was the first human flying machine. The blue balloon that broke free from the constraints of gravity transformed into a beautiful sapphire crown on the side of a convex round mirror, carrying human fantasy and eternal longing for the mysterious and beautiful outer space, as well as the endless power and power brought by love. courage. It is no wonder that many couples express their love for each other with blue balloons, which also makes many female watch lovers have a special love for Cartier blue balloons.

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    Maestro Lady Moon Phase Watch

    In 2013, the classic master series ladies moon phase watch shined on the scene. This is the first time for Swiss women’s watchmaking brand RAYMOND WEIL to create a sophisticated watch carefully designed for women. The moon phase function fully displays the romantic elegance of women. This lady’s moon phase watch is decorated with deep and bright night sky stars, constantly changing and changing over time, completing and enriching the flagship series of classic masters.

     The moon is a symbol of elegance and softness. Based in Geneva, Raymond Weil respects women from beginning to end. To highlight this concept, this time, this classic master ladies moonphase watch is launched. From an aesthetic point of view, as a member of the classic master series, this latest Raymond Weil watch is cleverly equipped with two brand exclusive patent buttons at the 4 o’clock and 8 o’clock positions of the case. Adjust the calendar and moon phases to ensure the balance of the case shape.

     The 36mm polished stainless steel case is set with 68 brilliant diamonds. The classic master ladies moonphase watch reveals a hint of starry sky on its white mother-of-pearl dial, mysterious and romantic. In the center of the dial, the sun’s radial decorative pattern is smooth and fine, and it perfectly matches the moon phases and stars at 6 o’clock, which is perfect. The hour, minute and second hands are also blue and are crafted in a classic design. Analog calendar, the stars and moons chasing time. The blue dome of the crown at 3 o’clock and the starry blue alligator leather strap are shiny and noble and stylish.

     The harmonious and smooth line design combined with sophisticated functions make this watch the most dazzling star in the night sky.

    RAYMOND WEIL Maestro Women’s Moon Phase Watch Technical Parameters

    2739 LS3 05909
    Movement Mechanical Movement – ​​RW4520
    Automatic winding
    Power reserve 38 hours
    Sapphire bearings 26
    Function Central hour, minute and second hands display
      Analog calendar display
      Moon phase display at 6 o’clock
      Two corrector buttons for adjusting the date and moon phase on the case are patented at 4 and 8 o’clock
    Case Round, polished steel
      Diameter: 36 mm
      Thickness: 11.05 mm
    Bezel Polished steel with 68 diamonds
    Crown Polished steel teeth, engraved with RW
    Table mirror Sapphire mirror with anti-glare treatment
    Dial White mother-of-pearl dial with sun-radiation at the center
    Blue Arabic numerals
    Hands Blue steel hour / minute / second hands, classic design; blue steel moon-shaped hands indicating calendar
    Case back Sapphire crystal case back
    Strap Blue alligator leather strap with two-button insurance folding buckle
    Water resistant 50 meters

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    Longines Longines Smart Wrist Style Revives Elegant Female Charm

    As winter drifts away, early spring brings vitality to the world. For women, what is awakened at the same time, there are all beautiful reveries about colorful colors and sultry style. On this occasion of Spring and Jingming, Longines, a famous Swiss watch manufacturer, carefully selected the masterpieces of the Daichaouena series and the magnificent series. The vivid and charming shadow of spring.

    Longines Dai Chuo Wei Na series stainless steel diamond female watch: Qingxin pretty color lined sweet early spring

    The scent of flowers gradually spreads, the sprouts are green, and the early spring is warm and cold, permeated with a sweet and sweet atmosphere. The ubiquitous vitality inspires people to fade their bloatedness and present a new self. Longines Dai Chuo Wiener series stainless steel diamond ladies watch adhering to the Italian lifestyle-la dolce vita (sweet life), to break the dullness left by winter with joy. A touch of pretty pink is set against the backdrop of dazzling diamonds, bringing the lightness and whimsy of women into the classic design of elegance and intelligence, freshly presenting a sweet early spring style.
    Longines Dai Chuo Wiener series stainless steel diamond watch with L963 quartz movement, eye-catching pink mother-of-pearl surface, decorated with 11 high-quality diamonds set with Vselton VVS color diamonds, one is located in At 12 o’clock, the pink heart-shaped diamond looks like Chunhua with buds to rest in the flow of time, and remembers the prayer for a better life. At the same time, the 28 brilliant diamonds weighing 0.28 carats inlaid on both sides of the bezel make the Xiuxiu beauty show her graceful beauty in her hands.

    Longines Rosewood Fashion Rose Gold Diamond Women’s Watch: Gentle Temperament Contains Time and Tenderness

    Spring is the beginning of the four seasons of reincarnation, and it is also the season when thousands of minds sprout and recover. The Longines Rosewood Fashion Rose Gold Diamond Women’s Watch is specially selected for the intellectuals who have a deep sense of tenderness. The gentle and charming rose gold color, coupled with the atmospheric but unobtrusive design, perfectly echoes the modern charm and inner strength of modern women. . The bright diamonds on the bezel are like the joy and sorrow that were carefully collected during the years of baptism, quietly guarding the ever-steadier self, allowing the time to change, and the elegant and confident charm blooming.
    The Longines Rosewood Fashion Rose Gold Diamond Women’s Watch adopts ultra-thin streamline design, with exquisite details to explain the gentle and delicate feminine temperament. The 12 exquisite diamond hour markers elegantly decorated on the mother-of-pearl surface perfectly match the 56 sparkling diamonds on the rose gold case, adding a touch of elegance and subtlety to this precious gift intended to record wonderful times. The color, like the sunny and pleasant early spring sunshine, leisurely transfers the warmth of the heart. With a touch of dexterity and magnificence on the wrist, all the thoughts and hopes of Spring Day turned into a timepiece concert dedicated to beautiful women, echoing in every minute.

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    Athens Watch Ulysse Nardin The First Personalized Service Freakit To Create Its Own Unique Watch

    ULYSSE NARDIN Athens Watch presents the new FreakIT APP application, bringing the uniqueness and self-expression of Whimsical Watch to a whole new level. Different from other watch brand customization services, ULYSSE NARDIN provides more abundant customization options-not only the case, strap, movement bridge, bezel, lock, side tag, movement parts, etc. A total of 22 watch parts and movement parts can be customized as required.

    The strap material can be selected from crocodile leather or canvas. Part of the strap color can be selected from the full spectrum of colors. The strap stitching and oversized safety stitching can be selected from light gun gray or laser white.

    According to Patrick Pruniaux, chief executive of Athens Watch: In the watch industry, this is unprecedented. At present, in the aspect of customized services, the watch industry lags far behind the automotive industry. Rolls-Royce, Ferrari, and Bentley all provide customers with a full range of customized services. Now, the customers of Athens Watch only need to swipe and click in the store to create their own unique and unique Whimsical Watches. The unique personality is fully exerted here.

    Case lock and side number plate for laser engraving: it can be your name, signature, code, or love of your life

    Custom service is one of the elements defining high-end luxury goods. Rich and savvy buyers, especially collectors of high-end watches and millennials, really value emotion and personal expression, and FreakIT meets this demand. . Utilizing FreakIT, ULYSSE NARDIN Athens takes customization to a new level.

    2505-250 Custom Model Reference

    Platinum material / UN-250 self-winding movement / hour and minute display / sapphire crystal mirror / water-resistant 30 meters / diameter 45mm / reference price: 690,800 RMB, custom order requires an additional 10,000 Swiss francs —- ** *

  • watches

    Brace Launches The Br01 Airborne Ii Watch

    The BR01 Airborne watch released in 2009 is a tribute to Bell & Ross to the paratroopers, especially the American paratroopers who showed bravery during World War II. The army’s famous skull logo has become a soldier’s amulet, which not only shows the soldier’s fearless spirit, but also shows that the army is always in danger. This design was ported to the watch by Air & Bell; At Baselworld 2011, Bell & Ross once again paid tribute to the paratroopers with the BR01 Airborne II limited series. BR01 Airborne II limited series unique details and decoration, its inspiration and shape design is consistent with the original Airborne watch. The bezel and screws are shaped like skulls and crossbones, and blend perfectly with the classic square case. The ghostly black dial symbolizes the color of death, and features skulls and bones. The dagger or sword-shaped pointer has a military design taste. The steel case of the BR01 Airborne II watch has a unique antiquated feel, such as the luster added after the passage of time; this type of sanding effect, known by Bell & Ross as a ‘rifle barrel’, is made by repeated rubbing, which allows Each case looks unique. The watch has pointed tooth-shaped indexes, brown leather belts with the same leather and the same color stitching, to create a look at a glance.
        The watch’s 46mm steel case is coated with a black PVD coating and is water-resistant to 100m. It is equipped with an ETA2892 self-winding movement. It sells for 55,000 yuan and is limited to 999 pieces.